Planning: This essentially refers to establishing a broad sketch of the work to be completed and the procedures incorporated to implement them. Organizing: Organizing involves formally classifying, defining and synchronizing the various sub-processes or subdivisions of the work to be done. Staffing: This involves recruiting and selecting the right candidates for the job and facilitating their orientation and training while maintaining a favorable work environment. Coordinating: This basically refers to orchestrating and interlinking the various components of the work.

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Description In , social scientists Luther Gulick and L. Urwick Papers on the Science of Administration describe seven "major activities and duties of any chief executive".

Working out in broad outline the things that need to be done and the methods for doing them to accomplish the purpose which is set for the enterprise. The establishment of the formal structure of authority through which work subdivisions are arranged, defined and coordinated for the defined objective of the organization.

Compare: Organization Chart. The whole personnel function of bringing in and training the staff and maintaining favorable conditions of work. Both qualitative and quantitative. The continuous task of making decisions and embodying them in specific and general orders and instructions and serving as the leader of the enterprise. Interrelating the various entities and processes of the work. Keeping those to whom the executive is responsible as well as subordinates informed through records, research and inspections.

Fiscal planning, accounting and control. Note that in , the prevalent thinking was the separation of politics and administration. Gulick advocated that it was impossible to separate the two. Applications Good starting point to analyze management functions and activities in a structural way. Benefits Helps to structure and analyze management activities.

In his view, the single most important job of a manager is Understanding and shaping the environment of the organization, primarily, but not solely, by means of the services it delivers to its customers and clients.

According to Dr. After all, you have to plan something, you have to organize something, you have to direct something


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The structure also helps to analyze the management activities. Now, let us have a look at each and every management responsibilities. Marketing Plan Marketing Plan helps us understand Who are the customers and their key characteristics, needs and wants, their expectation of our product, their special requirements and perceptions, their perspective about our organization, products or services and finally the buying intentions of the customer. Strategic Plan A strategic plan is an internal document for internal guidance within an organization.


POSDCORB | Functions of Management (Gulick)

It can elucidate in detail. Such as: Planning: Planning refers to the establishment of a broad draft of the work. It is to accomplish and the process incorporated to implement them. Organizing: Organizing involves formally defining, synchronizing and classifying the various subdivisions or sub-processes of the work to do. Staffing: Staffing involves selecting and recruiting the correct applicants for the job. And facilitates their training and orientation while sustaining a promising work environment.

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