HARIYALI KISAAN BAZAAR PDF

Indian Farming 2nd Largest growing area in world Million Hectres Largest irrigated crop area Among top three global producers of major crops Largest and fastest growing poultry Commercializatio n in developed economies and livelihood for Indians. Still using old and traditional technology. Why Hariyali Project? Allocation of crore to 75 rural retail outlets of Hariyali for development and expansion will help in increasing productivity.

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Indian Farming 2nd Largest growing area in world Million Hectres Largest irrigated crop area Among top three global producers of major crops Largest and fastest growing poultry Commercializatio n in developed economies and livelihood for Indians. Still using old and traditional technology.

Why Hariyali Project? Allocation of crore to 75 rural retail outlets of Hariyali for development and expansion will help in increasing productivity.

Ajay Shriram saw this as a profitable long-term business proposition. Hariyali - Stores HKB is a fully functional organization with senior resources dedicated to category management ,commodity trading, output businesses, financial services etc.

At the lower level each hariyali outlets had about 11 salespeople under an outlet manager. Category managers decided what products Hariiyali would provide in outlets. They recruited skilled agronomists. They also worked with outside consultants to help plan trainings and sessions with new sales people. Hariyali also used enterprise wide software system to track pricing ,sales data, vendor information and other statistics empowered by SAP.

The diagram on the left side depicts the organization structure. Investment in Rural Infrastructure Each centre, set up over acres of land, provides need-based infrastructure to the farmers. An information centre with IT linkage to a team of scientists Availability of diesel and petrol.

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Hariyali Kisaan Bazaar: Rural Business Initiative Case Solution & Answer

Hariyali Kisaan Bazaar: reaching out to farmers in rural India Hariyali Kisaan Bazaar: reaching out to farmers in rural India From the retail store, farmers can obtain farm inputs, weather information and market prices DCSL In a room at the back of an agro-input store near Karnal in Haryana, northern India, a group of 60 farmers have gathered for training. They interact enthusiastically with the trainer, asking questions, giving their views. When asked what they appreciate about the particular services provided, they respond, "Here we buy everything we need for the farm under one roof. And if we need assistance, the Hariyali people come and help us in the field. First established in , Hariyali Kisaan Bazaar represents a retail revolution in rural India.

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Hariyali Kisaan Bazaar

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HARIYALI KISAAN BAZAAR

Indian Farming 2nd Largest growing area in world Million Hectres Largest irrigated crop area Among top three global producers of major crops Largest and fastest growing poultry Commercializatio n in developed economies and livelihood for Indians. Still using old and traditional technology. Why Hariyali Project? Allocation of crore to 75 rural retail outlets of Hariyali for development and expansion will help in increasing productivity.

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